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Aras invests his money. This is hilarious! Check out the whole site. Get a deal! Tundra Gear — 5% OFF all hats — November 2007 — TGSR
A quote from it: “As they say, ignorance is bliss, and because Aras was never the sharpest tool in the shed, he didn’t understand the overwhelming odds Tundra Gear was up against.” Check out the Survivor Winner’s Winter Hat Collection
Tundra Gear is a California based winter hat company, which started out in the garage of our founder’s father. Since those humble beginnings, the ‘little winter hat company that could’ has grown into a world famous hat company. Yeah, we might still be doing business out of our dad’s garage, but whatever, we’re world famous now! Heres our story.
Tundra Gear was founded by Aras Baskauskas, a former collegiate athlete and the winner of CBS’s Survivor: Exile Island. It was while in business school that he came up with the idea that led to the creation of Tundra Gear. Drawing from his experiences with the family business (Baskauskas’s father founded Baltic Rim, one of the first US importers of Russian hats (ushankas)); Aras put a decidedly unique twist on the Russian fur hat.
THE IDEA: The Russian fur hat, standing by itself, is perhaps one of the warmest and most durable winter hats on the planet, but hadn’t found much acceptance in the United States. Surely there had to be a way to put this high quality product on the heads of American’s in cold climates, but how? The answer was to offer the fur hats in a wide variety of colors and accessorize them with officially licensed college, NHL and NFL logo winter hat pins. Who is seeking individuality, solidarity and warm ears? Football fans! Could there be a better winter hat for rabid fans braving the frigid nighttime temperatures of NFL and college stadiums. Tundra Gear found its niche ‘the football-uber-fan’. More… »